CLÉRIGOS TOWER
CHALLENGE
The Clérigos Tower is one of Porto's most iconic landmarks. Since its restoration in 2014, it has attracted over 8 million visitors. On the occasion of its 260th anniversary and 10 years after the renovation, Irmandade dos Clérigos entrusted us with a rebranding project. The goal: to make the Tower closer to the city and its residents, more inclusive, younger, and easier to identify with.
INSPIRATION
The silhouette of the Clérigos Tower is a hallmark of Porto and its visitors. Whether because of its height or intricate details, the Tower stands out in the city's skyline. Its bells resonate through the streets, a heartbeat marking time for melodies played inside the church, whether on its pipe organ or during countless classical music concerts. The vibrant life within the Tower inspired the brand’s central concept: “The Tower is alive”.
SOLUTION
The new logo was designed to be in "constant motion", symbolizing the monument’s vitality and seamlessly adapting to all digital platforms. The connection to the Tower’s auditory dimension was brought to life through an algorithm that reacts to sound, creating an immersive experience.
Father DJ Guilherme was chosen as the brand ambassador, embodying a more inclusive, youthful, and contemporary Tower that connects with younger generations. For the launch, we organized two major events: one for local authorities and the media, and another free public event featuring the multimedia show “Torre Para Todos”.
RESULTS
7,000 to 10,000 attendees at the launch eventThousands of shares on social media
Media coverage of the event
Adoption of the new image by partner organizations
Stronger emotional connection between tourists and the Tower (including two tattoos of the symbol)
A significant increase in store revenue
GOLD | Prémios Lusófonos da Criatividade | Brand Event
SILVER | Prémios Lusófonos da Criatividade | Corporate Image
BRONZE | Prémios Lusófonos da Criatividade | Corporate Design
BRONZE | Prémios Lusófonos da Criatividade | Rebranding Design
BRONZE | Prémios Lusófonos da Criatividade | Graphic Design Communication Material
CREDITS
Creative Director: Ricardo Daniel
Art Direction: Jordan Ferreira
Graphic Design: Tiago Rodrigues, Sérgio Coscollin, Marija Križić
Motion Graphics: Jordan Ferreira, Bruno Brandão, Rony Lucas
Copywriting: Margarida Castanheira
Photography: Air Luso
VideoMapping: OCUBO
Video and Drones: Fly Media
Coordination: António Tavares
Account manager: Marta Morais
Event:
DJs: Padre Guilherme e EBMath
Laser: Laser Man