BRASKICUP
Challenge
Creation of the brand and graphics for the first international Ski tournament for Brazilians.
We aimed to visually distinguish the nationality of the participants while seamlessly integrating the design into the visual universe of the sport.
As well as reference the tournament location (Courchevel) and its characteristic geography.
All in hopes to develop a brand and visual identity that signifies the inaugural edition of the tournament and that could be graphically adapted for subsequent event editions.
Inspiration
Vintage French and Swiss Ski Posters.
Color palette inspired by mountains and snow.
An icon of Brazilian culture and one of the symbols of Brazil, the Christ the Redeemer statue.
Solution
Combine Christ the Redeemer (Brasil) with skiing.
Creation of a symbol that unmistakably identifies Ski and the nationality of its participants (Brazil).
Blend the color palette of the Courchevel region (blue, snow, mountain) with the colors of the Brazilian flag.
Results
Iconic identification of the tournament for local ski participants and for participants of different nationalities
50% increase in participants since its first edition