DOURO NOSTRUM
Challenge
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Build a Portuguese wine brand from scratch, designed exclusively for the Brazilian market.
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Craft a name that is distinctive and easily pronounceable in both Portuguese and Spanish.
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Counteract the lack of familiarity of a new brand by incorporating a name and visual design that evoke historical and familial connections.
Inspiration
The place of origin in the wine region (Douro).
Drawing from the ancestry of Latin and its expressions as a starting point for the brand name.
Solution
Incorporate the region's name (Douro) into the brand name.
Use geography (mountains, terraced vineyards) as identity elements within the symbol.
Adopt a Latin expression (Mare Nostrum) as the key to the brand name, combining its origin (Douro) with a sense of belonging (Nostrum) – "Our Douro."
Results
Significant acceptance of the brand and its products in the Brazilian market for imported wines.
Local recognition in gourmet shops in São Paulo and Rio de Janeiro.
Development of 5 distinct vintages over 7 years of operation.
Selection of the project on Adobe's Behance network in the Packaging Design Served category.
