{"id":14183,"date":"2026-08-19T09:34:35","date_gmt":"2026-08-19T09:34:35","guid":{"rendered":"https:\/\/ricardodaniel.com\/?p=14183"},"modified":"2026-08-19T09:46:29","modified_gmt":"2026-08-19T09:46:29","slug":"top-7-logos-mais-iconicos-em-futura","status":"publish","type":"post","link":"https:\/\/ricardodaniel.com\/it\/top-7-logos-mais-iconicos-em-futura\/","title":{"rendered":"Top 7 Logos mais Ic\u00f3nicos em Futura"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14183\" class=\"elementor elementor-14183\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cf6a93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cf6a93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec6d8e6\" data-id=\"ec6d8e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d03c50d elementor-widget elementor-widget-heading\" data-id=\"d03c50d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">O futuro tem quase 100 anos.<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-818a2be elementor-widget elementor-widget-text-editor\" data-id=\"818a2be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Futura.<\/p><p>Um dos lugares-comuns do design gr\u00e1fico. Depois da Helvetica, claro est\u00e1.<\/p><p>Para muitos, a primeira associa\u00e7\u00e3o ser\u00e1 qualquer coisa do g\u00e9nero: \u201cFutura? N\u00e3o \u00e9 aquela redondinha?\u201d<\/p><p>\u00c9. Mas \u00e9 tamb\u00e9m muito mais do que isso.<\/p><p>Desenhada pelo alem\u00e3o Paul Renner e lan\u00e7ada pela Bauer Type Foundry em 1927, a Futura nasceu da procura modernista por uma tipografia constru\u00edda a partir das formas mais elementares: o c\u00edrculo, o quadrado e o tri\u00e2ngulo.<\/p><p>Uma tipografia para o futuro. A ironia \u00e9 que esse futuro celebra 100 anos em 2027.<\/p><p>E continua moderno.<\/p><p>A primeira li\u00e7\u00e3o \u00e9 precisamente essa: n\u00e3o existe apenas \u201cuma\u201d Futura. Ao longo de d\u00e9cadas, a fam\u00edlia cresceu em pesos, larguras, it\u00e1licos e vers\u00f5es condensadas. Lembremo-nos de que estamos perante uma fonte que atravessou praticamente um s\u00e9culo de composi\u00e7\u00e3o tipogr\u00e1fica, fotocomposi\u00e7\u00e3o e design digital.<\/p><p>Havia Futura em quase todas as tipografias, houve Futura em quase todas as ag\u00eancias.<\/p><p>Quando comecei a trabalhar em ag\u00eancia, ainda havia aquele diretor de arte que parecia conseguir resolver tudo com Futura Condensed Bold. Um t\u00edtulo, um an\u00fancio, uma assinatura, uma campanha inteira.<\/p><p>E, na maior parte das vezes, conseguia mesmo.<\/p><p>Talvez porque poucas fontes tenham conseguido ser simultaneamente t\u00e3o geom\u00e9tricas, t\u00e3o funcionais e t\u00e3o gr\u00e1ficas.<\/p><p>Mais antiga do que a Helvetica, aperfei\u00e7oada durante d\u00e9cadas e continuamente re-interpretada, a Futura tornou-se um dos grandes \u00edcones do design gr\u00e1fico, da publicidade e da identidade visual moderna.<\/p><p>Escolhemos sete marcas para o provar.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1da9760 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1da9760\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41cc2ab\" data-id=\"41cc2ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5da38c0 elementor-widget elementor-widget-heading\" data-id=\"5da38c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3  style=\"color: black;\"id=\"DeWalt\">7. DeWalt<\/a><\/h3>\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-557b5c9 elementor-widget elementor-widget-image\" data-id=\"557b5c9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-35-1024x683.jpg\" class=\"attachment-large size-large wp-image-14210\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-35-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-35-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-35-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-35-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-35-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-35.jpg 1921w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de3311 elementor-widget elementor-widget-image-gallery\" data-id=\"4de3311\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-image-gallery .gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%;max-width:100%;margin:0 auto}.elementor-image-gallery .gallery-item img{margin:0 auto}.elementor-image-gallery .gallery-item .gallery-caption{margin:0}.elementor-image-gallery figure img{display:block}.elementor-image-gallery figure figcaption{width:100%}.gallery-spacing-custom .elementor-image-gallery .gallery-icon{padding:0}@media (min-width:768px){.elementor-image-gallery .gallery-columns-2 .gallery-item{max-width:50%}.elementor-image-gallery .gallery-columns-3 .gallery-item{max-width:33.33%}.elementor-image-gallery .gallery-columns-4 .gallery-item{max-width:25%}.elementor-image-gallery .gallery-columns-5 .gallery-item{max-width:20%}.elementor-image-gallery .gallery-columns-6 .gallery-item{max-width:16.666%}.elementor-image-gallery .gallery-columns-7 .gallery-item{max-width:14.28%}.elementor-image-gallery .gallery-columns-8 .gallery-item{max-width:12.5%}.elementor-image-gallery .gallery-columns-9 .gallery-item{max-width:11.11%}.elementor-image-gallery .gallery-columns-10 .gallery-item{max-width:10%}}@media (min-width:480px) and (max-width:767px){.elementor-image-gallery .gallery.gallery-columns-2 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-3 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-4 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-5 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-6 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-7 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-8 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-9 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-10 .gallery-item{max-width:50%}}@media (max-width:479px){.elementor-image-gallery .gallery.gallery-columns-2 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-3 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-4 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-5 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-6 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-7 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-8 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-9 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-10 .gallery-item{max-width:100%}}<\/style>\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-14183 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4de3311\" data-elementor-lightbox-title=\"Slide-36\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMTEsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTM2LmpwZyIsInNsaWRlc2hvdyI6IjRkZTMzMTEifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-36.jpg'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-36-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-36-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-36-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-36-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-36-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-36-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-36.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4de3311\" data-elementor-lightbox-title=\"Slide-33\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMTIsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTMzLmpwZyIsInNsaWRlc2hvdyI6IjRkZTMzMTEifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-33.jpg'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-33-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-33-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-33-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-33-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-33-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-33-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-33.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"4de3311\" data-elementor-lightbox-title=\"Slide-34\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMTMsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTM0LmpwZyIsInNsaWRlc2hvdyI6IjRkZTMzMTEifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-34.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-34-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-34-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-34-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-34-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-34-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-34-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-34.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d1bda elementor-widget elementor-widget-text-editor\" data-id=\"b5d1bda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pod\u00edamos desfocar este log\u00f3tipo.<\/p><p>Provavelmente continuar\u00edamos a reconhec\u00ea-lo.<\/p><p>Tecnicamente, estamos perante uma wordmark: o nome \u00e9 o s\u00edmbolo e praticamente tudo acontece dentro das letras.<\/p><p>E que letras.<\/p><p>A linguagem condensada e pesada associada \u00e0 Futura \u00e9 levada ao limite. O \u201cE\u201d reduzido, o espa\u00e7amento apertado e a expans\u00e3o horizontal do conjunto criam uma palavra que parece ter sido prensada at\u00e9 se transformar num bloco.<\/p><p>For\u00e7a.<br \/>Solidez.<br \/>Resist\u00eancia.<\/p><p>Precisamente aquilo que esperamos das ferramentas que levam o seu nome.<\/p><p>\u00c9 uma daquelas identidades em que a tipografia parece ter as mesmas caracter\u00edsticas f\u00edsicas do produto.<\/p><p>Podemos us\u00e1-las. E abusar delas. As ferramentas da marca aguentam isso e muito mais.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68f785a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68f785a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cef9ff2\" data-id=\"cef9ff2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8804685 elementor-widget elementor-widget-heading\" data-id=\"8804685\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3  style=\"color: black;\"id=\"DOLCEEGABANNA\"> 6. Dolce & Gabbana  <\/a><\/h3><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0331ec8 elementor-widget elementor-widget-image\" data-id=\"0331ec8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-30-1024x683.jpg\" class=\"attachment-large size-large wp-image-14214\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-30-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-30-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-30-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-30-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-30-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-30.jpg 1921w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32e29b9 elementor-widget elementor-widget-image-gallery\" data-id=\"32e29b9\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-14183 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"32e29b9\" data-elementor-lightbox-title=\"Slide-29\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMTUsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTI5LmpwZyIsInNsaWRlc2hvdyI6IjMyZTI5YjkifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-29.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-29-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-29-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-29-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-29-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-29-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-29-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-29.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"32e29b9\" data-elementor-lightbox-title=\"Slide-31\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMTYsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTMxLmpwZyIsInNsaWRlc2hvdyI6IjMyZTI5YjkifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-31.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-31-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-31-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-31-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-31-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-31-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-31-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-31.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"32e29b9\" data-elementor-lightbox-title=\"Slide-32\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMTcsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTMyLmpwZyIsInNsaWRlc2hvdyI6IjMyZTI5YjkifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-32.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-32-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-32-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-32-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-32-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-32-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-32-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-32.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76d9ba3 elementor-widget elementor-widget-text-editor\" data-id=\"76d9ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Incontorn\u00e1vel.<\/p><p>E provavelmente um dos log\u00f3tipos mais estampados do planeta, entre originais e umas quantas vers\u00f5es de proveni\u00eancia mais duvidosa.<\/p><p>Graficamente, outra wordmark.<br \/>A identidade da Dolce &amp; Gabbana trabalha sobre uma vers\u00e3o modificada de Futura DemiBold, com espa\u00e7amento e algumas formas ajustadas. Mas \u00e9 sobretudo no universo D&amp;G que a geometria ganha personalidade pr\u00f3pria.<\/p><p>O \u201cD\u201d.<br \/>O \u201c&amp;\u201d.<\/p><p>E, principalmente, aquele \u201cG\u201d.<\/p><p>Tr\u00eas caracteres chegam para reconhecer uma casa de moda em praticamente qualquer ponto do planeta.<\/p><p>Poucos elementos, muito car\u00e1ter.<\/p><p>Talvez seja essa uma das melhores defini\u00e7\u00f5es de luxo gr\u00e1fico: &#8211; Estilo sem ornamenta\u00e7\u00e3o desnecess\u00e1ria.<\/p><p>Minimalismo sem anonimato.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c7eec7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c7eec7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-030dc35\" data-id=\"030dc35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1701a41 elementor-widget elementor-widget-heading\" data-id=\"1701a41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3  style=\"color: black;\"id=\"Gillette\">5. Gillette\n<\/a><\/h3><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-389d905 elementor-widget elementor-widget-image\" data-id=\"389d905\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-27-1024x683.jpg\" class=\"attachment-large size-large wp-image-14218\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-27-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-27-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-27-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-27-1536x1025.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-27-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-27.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7781d8 elementor-widget elementor-widget-image-gallery\" data-id=\"a7781d8\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-3' class='gallery galleryid-14183 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a7781d8\" data-elementor-lightbox-title=\"Slide-26\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMTksInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTI2LmpwZyIsInNsaWRlc2hvdyI6ImE3NzgxZDgifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-26.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-26-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-26-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-26-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-26-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-26-1536x1025.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-26-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-26.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a7781d8\" data-elementor-lightbox-title=\"Slide-28\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMjAsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTI4LmpwZyIsInNsaWRlc2hvdyI6ImE3NzgxZDgifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-28.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-28-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-28-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-28-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-28-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-28-1536x1025.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-28-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-28.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09c3958 elementor-widget elementor-widget-text-editor\" data-id=\"09c3958\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Durante anos, a marca disse-nos:<br \/>\u201cThe best a man can get.\u201d<\/p><p>Neste caso, quase poder\u00edamos dizer:<br \/>\u201cThe best this font can get.\u201d<\/p><p>A Gillette leva a constru\u00e7\u00e3o da Futura Extra Black Italic para um territ\u00f3rio onde tipografia e produto praticamente se tornam a mesma coisa.<\/p><p>Peso m\u00e1ximo, uma inclina\u00e7\u00e3o para a frente e um kerning t\u00e3o apertado que quase chega \u00e0 espessura de uma l\u00e2mina.<\/p><p>Mas \u00e9 nos detalhes que a coisa fica realmente interessante.<\/p><p>Reparem no \u201cG\u201d e no \u201ci\u201d.<\/p><p>Os cortes diagonais introduzidos nas duas letras funcionam como pequenas l\u00e2minas incorporadas dentro da pr\u00f3pria palavra.<\/p><p>N\u00e3o \u00e9 apenas decora\u00e7\u00e3o, \u00e9 o produto a entrar no log\u00f3tipo.<\/p><p>Uma l\u00e2mina dentro das letras de uma marca de l\u00e2minas. Sabemos que muitos nunca tinham reparado.<\/p><p>Agora j\u00e1 n\u00e3o conseguem deixar de ver.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a997ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a997ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a34ebc\" data-id=\"5a34ebc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-215d53c elementor-widget elementor-widget-heading\" data-id=\"215d53c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3  style=\"color: black;\"id=\"SUPREME\">4. Supreme<\/a><\/h3><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3058bc9 elementor-widget elementor-widget-image\" data-id=\"3058bc9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-23-1024x683.jpg\" class=\"attachment-large size-large wp-image-14221\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-23-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-23-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-23-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-23-1536x1025.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-23-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-23.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c6f32e elementor-widget elementor-widget-image-gallery\" data-id=\"9c6f32e\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-4' class='gallery galleryid-14183 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9c6f32e\" data-elementor-lightbox-title=\"Slide-22\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMjIsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTIyLmpwZyIsInNsaWRlc2hvdyI6IjljNmYzMmUifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-22.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-22-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-22-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-22-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-22-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-22-1536x1025.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-22-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-22.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9c6f32e\" data-elementor-lightbox-title=\"Slide-24\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMjMsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTI0LmpwZyIsInNsaWRlc2hvdyI6IjljNmYzMmUifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-24.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-24-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-24-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-24-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-24-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-24-1536x1025.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-24-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-24.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9c6f32e\" data-elementor-lightbox-title=\"Slide-25\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMjQsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTI1LmpwZyIsInNsaWRlc2hvdyI6IjljNmYzMmUifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-25.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-25-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-25-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-25-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-25-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-25-1536x1025.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-25-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-25.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca2098 elementor-widget elementor-widget-text-editor\" data-id=\"1ca2098\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Aqui, mais uma vez, a fonte \u00e9 a mensagem.<\/p><p>Futura Heavy Oblique.<br \/>Branco e Vermelho.<br \/>E praticamente nada mais.<\/p><p>Quando James Jebbia fundou a Supreme em Nova Iorque, em 1994, a linguagem visual da artista Barbara Kruger tornou-se uma refer\u00eancia imposs\u00edvel de ignorar: texto branco, pesado e obl\u00edquo sobre blocos vermelhos.<\/p><p>A apropria\u00e7\u00e3o acabou por produzir um dos maiores paradoxos do branding contempor\u00e2neo.<\/p><p>Uma linguagem associada \u00e0 cr\u00edtica da sociedade de consumo transformada numa das marcas mais desejadas da pr\u00f3pria sociedade de consumo.<\/p><p>Tipograficamente, por\u00e9m, a f\u00f3rmula \u00e9 quase brutal na sua simplicidade.<\/p><p>Futura Heavy Oblique, caixa baixa, kerning apertado e um ret\u00e2ngulo vermelho.<\/p><p>Keep it simple.<\/p><p>Sabemos que o nome tamb\u00e9m ajuda. Mas a\u00ed j\u00e1 nos estamos a afastar deste tema.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17a71c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17a71c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb71d7d\" data-id=\"bb71d7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77865fb elementor-widget elementor-widget-heading\" data-id=\"77865fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3  style=\"color: black;\"id=\"Absolut\"> 3. Absolut<\/a> <\/h3><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a9160c elementor-widget elementor-widget-image\" data-id=\"0a9160c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-19-1024x683.jpg\" class=\"attachment-large size-large wp-image-14225\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-19-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-19-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-19-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-19-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-19-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-19.jpg 1921w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a315fe elementor-widget elementor-widget-image-gallery\" data-id=\"3a315fe\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-5' class='gallery galleryid-14183 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3a315fe\" data-elementor-lightbox-title=\"Slide-18\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMjYsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTE4LmpwZyIsInNsaWRlc2hvdyI6IjNhMzE1ZmUifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-18.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-18-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-18-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-18-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-18-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-18-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-18-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-18.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3a315fe\" data-elementor-lightbox-title=\"Slide-20\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMjcsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTIwLmpwZyIsInNsaWRlc2hvdyI6IjNhMzE1ZmUifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-20.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-20-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-20-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-20-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-20-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-20-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-20-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-20.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3a315fe\" data-elementor-lightbox-title=\"Slide-21\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMjgsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTIxLmpwZyIsInNsaWRlc2hvdyI6IjNhMzE1ZmUifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-21.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-21-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-21-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-21-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-21-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-21-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-21-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-21.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c54b69 elementor-widget elementor-widget-text-editor\" data-id=\"2c54b69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Os mais velhos sabem.<\/p><p>Durante d\u00e9cadas, poucas marcas fizeram tanto com uma garrafa, uma palavra e uma boa ideia.<\/p><p>A Futura Condensed Extra Bold tornou-se profundamente associada \u00e0 linguagem publicit\u00e1ria da Absolut e \u00e0quelas campanhas em que a garrafa podia transformar-se praticamente em tudo.<\/p><p>Absolut New York.<br \/>Absolut Warhol.<br \/>Absolut Perfection.<br \/>Absolut qualquer coisa.<\/p><p>Mas h\u00e1 aqui uma pequena surpresa tipogr\u00e1fica.<\/p><p>O lettering hist\u00f3rico da pr\u00f3pria garrafa n\u00e3o \u00e9 simplesmente Futura sa\u00edda do cat\u00e1logo. A identidade original foi desenvolvida pela ag\u00eancia sueca Carlsson &amp; Broman no final dos anos 70, e a pr\u00f3pria Absolut conta que a fonte espec\u00edfica da garrafa foi inspirada num antigo an\u00fancio da Cadillac.<\/p><p>A proximidade com a Futura Extra Bold Condensed \u00e9, contudo, evidente e a fam\u00edlia tornou-se parte fundamental da linguagem visual e publicit\u00e1ria da marca.<\/p><p>Hoje, o desenho est\u00e1 mais personalizado e apresenta pequenos terminais que quase sugerem serifas.<\/p><p>Mas a estrutura continua l\u00e1.<br \/>Condensada, pesada, Vertical.<br \/>Inconfund\u00edvel.<\/p><p>Durante d\u00e9cadas, a publicidade podia mudar completamente.<\/p><p>A tipografia mantinha tudo Absolut.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-133a88c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"133a88c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8728a3\" data-id=\"d8728a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b95cc elementor-widget elementor-widget-heading\" data-id=\"46b95cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3  style=\"color: black;\"id=\"FED EX\">2. Fed Ex<\/a><\/h3><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-781cb34 elementor-widget elementor-widget-image\" data-id=\"781cb34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-15-1024x683.jpg\" class=\"attachment-large size-large wp-image-14229\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-15-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-15-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-15-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-15-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-15-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-15.jpg 1921w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc4aead elementor-widget elementor-widget-image-gallery\" data-id=\"fc4aead\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-6' class='gallery galleryid-14183 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"fc4aead\" data-elementor-lightbox-title=\"Slide-14\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMzAsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTE0LmpwZyIsInNsaWRlc2hvdyI6ImZjNGFlYWQifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-14.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-14-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-14-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-14-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-14-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-14-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-14-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-14.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"fc4aead\" data-elementor-lightbox-title=\"Slide-16\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMzEsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTE2LmpwZyIsInNsaWRlc2hvdyI6ImZjNGFlYWQifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-16.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-16-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-16-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-16-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-16-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-16-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-16-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-16.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"fc4aead\" data-elementor-lightbox-title=\"Slide-17\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMzIsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTE3LmpwZyIsInNsaWRlc2hvdyI6ImZjNGFlYWQifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-17.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-17-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-17-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-17-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-17-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-17-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-17-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-17.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aea9173 elementor-widget elementor-widget-text-editor\" data-id=\"aea9173\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>H\u00e1 log\u00f3tipos que se reconhecem. E h\u00e1 log\u00f3tipos que se estudam.\u2028<\/strong><\/p><p>Para n\u00f3s, um dos mais inteligentes do \u00faltimo s\u00e9culo.<\/p><p>Foi desenhado em 1994 por Lindon Leader, ent\u00e3o Senior Design Director da Landor Associates.<\/p><p>E aqui conv\u00e9m destruir outro pequeno mito: FedEx n\u00e3o est\u00e1 simplesmente escrito em Futura.<\/p><p>Leader trabalhou a partir de duas fontes: Univers 67 Bold Condensed e Futura Bold. Nenhuma resolvia exatamente aquilo que procurava, por isso retirou caracter\u00edsticas de ambas e construiu formas propriet\u00e1rias.<\/p><p>O resultado todos conhecemos. Ou que pensamos conhecer.<\/p><p>Porque entre o \u201cE\u201d e o \u201cx\u201d existe uma seta. N\u00e3o foi um acidente.<\/p><p>Leader trabalhou precisamente aquele espa\u00e7o negativo para transformar o vazio entre duas letras num s\u00edmbolo de velocidade, precis\u00e3o e movimento.<\/p><p>\u00c9 dif\u00edcil imaginar melhor demonstra\u00e7\u00e3o daquilo que o design de um log\u00f3tipo pode fazer.<\/p><p>N\u00e3o acrescentar, retirar.<\/p><p>N\u00e3o desenhar uma seta para descobrir que ela j\u00e1 estava l\u00e1.<\/p><p>Depois de a vermos pela primeira vez, nunca mais conseguimos deixar de a ver.<\/p><p>Parab\u00e9ns, Mr. Leader.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98e0269 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98e0269\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4654346\" data-id=\"4654346\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2da65be elementor-widget elementor-widget-heading\" data-id=\"2da65be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3  style=\"color: black;\"id=\"NIKE\">1. NIKE<\/a><\/h3><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9999c elementor-widget elementor-widget-image\" data-id=\"4d9999c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-11-1024x683.jpg\" class=\"attachment-large size-large wp-image-14233\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-11-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-11-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-11-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-11-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-11-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-11.jpg 1921w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8aa91c elementor-widget elementor-widget-image-gallery\" data-id=\"d8aa91c\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-7' class='gallery galleryid-14183 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d8aa91c\" data-elementor-lightbox-title=\"Slide-10\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMzQsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTEwLmpwZyIsInNsaWRlc2hvdyI6ImQ4YWE5MWMifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-10.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-10-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-10-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-10-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-10-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-10-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-10-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-10.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d8aa91c\" data-elementor-lightbox-title=\"Slide-12\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMzUsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTEyLmpwZyIsInNsaWRlc2hvdyI6ImQ4YWE5MWMifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-12.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-12-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-12-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-12-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-12-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-12-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-12-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-12.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d8aa91c\" data-elementor-lightbox-title=\"Slide-13\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyMzYsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL1NsaWRlLTEzLmpwZyIsInNsaWRlc2hvdyI6ImQ4YWE5MWMifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-13.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-13-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-13-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-13-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-13-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-13-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-13-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Slide-13.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2c4e81 elementor-widget elementor-widget-text-editor\" data-id=\"d2c4e81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sim, sabemos.<\/p><p>O fetiche de praticamente qualquer aprendiz de designer.<br \/>\u201cUm dia quero trabalhar para a Nike.\u201d<\/p><p>E percebemos porqu\u00ea.<\/p><p>O Swoosh nasceu em 1971 pelas m\u00e3os de Carolyn Davidson, ent\u00e3o estudante de design, mas o lettering que hoje associamos \u00e0 \u00e9poca cl\u00e1ssica da Nike chegou depois.<\/p><p>As primeiras vers\u00f5es usavam uma palavra mais gestual, sobreposta ao s\u00edmbolo.<\/p><p>Em 1978, tudo mudou. A Nike passou a utilizar uma vers\u00e3o modificada de Futura Condensed Extra Bold Oblique.<\/p><p>Caixa alta e Condensada. Inclinada para a frente.<\/p><p>Quatro letras que parecem estar a correr antes mesmo de lhes juntarmos o Swoosh.<\/p><p>\u00c9 precisamente a\u00ed que a Futura mostra tudo aquilo que consegue fazer.<\/p><p>O \u201cNIKE\u201d n\u00e3o tenta competir com o s\u00edmbolo.<\/p><p>D\u00e1-lhe peso.<br \/>D\u00e1-lhe velocidade.<br \/>D\u00e1-lhe voz.<\/p><p>Com o tempo, o Swoosh tornou-se t\u00e3o reconhec\u00edvel que deixou de precisar da palavra. Mas a Futura continuou profundamente ligada \u00e0 linguagem gr\u00e1fica da marca, das campanhas \u00e0 cultura \u201cJust Do It\u201d.<\/p><p>\u00c9 dif\u00edcil separar uma da outra.<\/p><p>E, para n\u00f3s, est\u00e1 t\u00e3o bem resolvida que suspeitamos que ficar\u00e1 por l\u00e1 durante muito, muito tempo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f806c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f806c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7abc52f\" data-id=\"7abc52f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da2300d elementor-widget elementor-widget-heading\" data-id=\"da2300d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h3  style=\"color: black;\"id=\"CONCLUSION\">Conclusione<\/a><\/h3><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78283e8 elementor-widget elementor-widget-text-editor\" data-id=\"78283e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Em 2027, a Futura faz 100 anos.<br \/>\u00c9 uma frase estranha de escrever.<\/p><p>Porque h\u00e1 qualquer coisa de profundamente contradit\u00f3rio numa fonte chamada Futura tornar-se centen\u00e1ria e continuar a parecer contempor\u00e2nea.<\/p><p>Talvez seja precisamente essa a sua maior vit\u00f3ria.<\/p><p>Paul Renner n\u00e3o desenhou apenas c\u00edrculos perfeitos e linhas geom\u00e9tricas. Criou um sistema suficientemente racional para sobreviver \u00e0 passagem do chumbo para a fotocomposi\u00e7\u00e3o, da fotocomposi\u00e7\u00e3o para o computador e do papel para o ecr\u00e3.<\/p><p>A Futura viu nascer a publicidade moderna.<\/p><p>Viu aparecer a televis\u00e3o.<\/p><p>Foi \u00e0 Lua.<\/p><p>Entrou em revistas, cartazes, embalagens, sapatilhas, garrafas, ferramentas e milh\u00f5es de log\u00f3tipos.<\/p><p>E continuou Futura.<\/p><p>Ao contr\u00e1rio da Helvetica, cuja for\u00e7a muitas vezes reside na neutralidade, a Futura tem personalidade suficiente para participar ativamente na constru\u00e7\u00e3o de uma marca.<\/p><p>Especialmente quando fica Bold.<br \/>Ou Condensed.<br \/>Ou Oblique.<br \/>Ou tudo ao mesmo tempo.<\/p><p>Talvez por isso tenha sido durante d\u00e9cadas uma das armas favoritas dos diretores de arte.<\/p><p>E talvez por isso continue a ser um dos primeiros lugares onde um designer procura quando precisa de dizer muito com muito pouco.<\/p><p>DEWALT demonstra for\u00e7a.<\/p><p>Dolce &amp; Gabbana, eleg\u00e2ncia.<\/p><p>Gillette, precis\u00e3o.<\/p><p>Supreme, atitude.<\/p><p>Absolut, consist\u00eancia.<\/p><p>FedEx, intelig\u00eancia.<\/p><p>Nike, movimento.<\/p><p>Sete marcas completamente diferentes.<\/p><p>Uma geometria comum.<\/p><p>Quase 100 anos depois, a Futura continua a fazer aquilo que o pr\u00f3prio nome prometia.<\/p><p><strong>Olhar para a frente.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Futura.<br \/>\nUm dos lugares-comuns do design gr\u00e1fico. Depois da Helvetica, claro est\u00e1.<br \/>\nPara muitos, a primeira associa\u00e7\u00e3o ser\u00e1 qualquer coisa do g\u00e9nero: \u201cFutura? N\u00e3o \u00e9 aquela redondinha?\u201d<br \/>\n\u00c9. Mas \u00e9 tamb\u00e9m muito mais do que isso.<\/p>","protected":false},"author":3,"featured_media":14240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-7-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 7 Logos mais Ic\u00f3nicos em Futura -<\/title>\n<meta name=\"description\" content=\"Futura.Um dos lugares-comuns do design gr\u00e1fico. Depois da Helvetica, claro est\u00e1. 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