{"id":14128,"date":"2026-08-03T15:09:37","date_gmt":"2026-08-03T15:09:37","guid":{"rendered":"https:\/\/ricardodaniel.com\/?p=14128"},"modified":"2026-08-04T08:32:40","modified_gmt":"2026-08-04T08:32:40","slug":"top7-avant-garde","status":"publish","type":"post","link":"https:\/\/ricardodaniel.com\/it\/top7-avant-garde\/","title":{"rendered":"Top 7 Logos mais Ic\u00f3nicos em Avant Garde"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14128\" class=\"elementor elementor-14128\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cf6a93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cf6a93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec6d8e6\" data-id=\"ec6d8e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d03c50d elementor-widget elementor-widget-heading\" data-id=\"d03c50d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Top 7 Logos mais Ic\u00f3nicos em Avant Garde<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-818a2be elementor-widget elementor-widget-text-editor\" data-id=\"818a2be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Antes de ser uma fonte, foi uma atitude.<\/strong><\/p><p>H\u00e1 tipografias que nascem para organizar texto.<\/p><p>E h\u00e1 outras que nascem para desafiar a forma como as letras podem ocupar o espa\u00e7o.<\/p><p>A Avant Garde come\u00e7ou precisamente assim. N\u00e3o como uma fam\u00edlia tipogr\u00e1fica completa, mas como o log\u00f3tipo da revista Avant Garde, desenhado por Herb Lubalin no final da d\u00e9cada de 1960.<\/p><p>A partir desse lettering, Lubalin e Tom Carnase desenvolveram a ITC Avant Garde Gothic, publicada no in\u00edcio dos anos 70. Mais tarde surgiriam os condensados de Ed Benguiat, os obl\u00edquos e um conjunto de caracteres alternativos e ligaturas que transformaram a fonte numa esp\u00e9cie de caixa de ferramentas para designers.<\/p><p>Geom\u00e9trica, redonda e aparentemente simples, a Avant Garde nunca foi verdadeiramente neutra.<\/p><p>Talvez por isso tenha ajudado a construir alguns dos log\u00f3tipos mais reconhec\u00edveis dos \u00faltimos cinquenta anos.<\/p><p>Este Top 7 re\u00fane marcas constru\u00eddas diretamente sobre a ITC Avant Garde e outras que partilham, de forma evidente, a mesma linguagem visual.<\/p><p>Porque, \u00e0s vezes, uma fonte deixa de ser apenas uma fonte.<\/p><p>E passa a representar uma \u00e9poca inteira.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1da9760 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1da9760\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41cc2ab\" data-id=\"41cc2ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5da38c0 elementor-widget elementor-widget-heading\" data-id=\"5da38c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3  style=\"color: black;\"id=\"BILLABONGL\">7. Billabong<\/a><\/h3>\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-557b5c9 elementor-widget elementor-widget-image\" data-id=\"557b5c9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-33-1024x683.jpg\" class=\"attachment-large size-large wp-image-14130\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-33-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-33-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-33-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-33-1536x1025.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-33-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-33.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9a2d55 elementor-widget elementor-widget-image-gallery\" data-id=\"f9a2d55\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-image-gallery .gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%;max-width:100%;margin:0 auto}.elementor-image-gallery .gallery-item img{margin:0 auto}.elementor-image-gallery .gallery-item .gallery-caption{margin:0}.elementor-image-gallery figure img{display:block}.elementor-image-gallery figure figcaption{width:100%}.gallery-spacing-custom .elementor-image-gallery .gallery-icon{padding:0}@media (min-width:768px){.elementor-image-gallery .gallery-columns-2 .gallery-item{max-width:50%}.elementor-image-gallery .gallery-columns-3 .gallery-item{max-width:33.33%}.elementor-image-gallery .gallery-columns-4 .gallery-item{max-width:25%}.elementor-image-gallery .gallery-columns-5 .gallery-item{max-width:20%}.elementor-image-gallery .gallery-columns-6 .gallery-item{max-width:16.666%}.elementor-image-gallery .gallery-columns-7 .gallery-item{max-width:14.28%}.elementor-image-gallery .gallery-columns-8 .gallery-item{max-width:12.5%}.elementor-image-gallery .gallery-columns-9 .gallery-item{max-width:11.11%}.elementor-image-gallery .gallery-columns-10 .gallery-item{max-width:10%}}@media (min-width:480px) and (max-width:767px){.elementor-image-gallery .gallery.gallery-columns-2 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-3 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-4 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-5 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-6 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-7 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-8 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-9 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-10 .gallery-item{max-width:50%}}@media (max-width:479px){.elementor-image-gallery .gallery.gallery-columns-2 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-3 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-4 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-5 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-6 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-7 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-8 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-9 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-10 .gallery-item{max-width:100%}}<\/style>\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-14128 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f9a2d55\" data-elementor-lightbox-title=\"Billabong-35\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxMzEsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL0JpbGxhYm9uZy0zNS5qcGciLCJzbGlkZXNob3ciOiJmOWEyZDU1In0%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-35.jpg'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-35-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-35-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-35-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-35-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-35-1536x1025.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-35-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-35.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f9a2d55\" data-elementor-lightbox-title=\"Billabong-36\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxMzIsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL0JpbGxhYm9uZy0zNi5qcGciLCJzbGlkZXNob3ciOiJmOWEyZDU1In0%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-36.jpg'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-36-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-36-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-36-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-36-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-36-1536x1025.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-36-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/Billabong-36.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d1bda elementor-widget elementor-widget-text-editor\" data-id=\"b5d1bda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>N\u00e3o \u00e9 uma fonte f\u00e1cil.<\/p><p>Surfar tamb\u00e9m n\u00e3o.<\/p><p>Na sua vers\u00e3o mais ic\u00f3nica, o log\u00f3tipo da Billabong explora precisamente aquilo que tornou os caracteres alternativos da Avant Garde t\u00e3o desejados: letras que deixam de parecer apenas letras e se transformam em formas gr\u00e1ficas.<\/p><p>O \u201cA\u201d alternativo, as geometrias circulares e a constru\u00e7\u00e3o compacta deram ao nome uma personalidade imediatamente associada \u00e0 cultura visual do surf.<\/p><p>\u00c9 provavelmente uma das primeiras experi\u00eancias que muitos aprendizes de designer fazem quando descobrem os alternates da Avant Garde.<\/p><p>Nem sempre resulta.<\/p><p>Mas, quando resulta, o mundo parece ligeiramente diferente. E bastante mais bonito.<\/p><p>Fundada em 1973 pelo surfista australiano Gordon Merchant, a Billabong construiu grande parte da sua identidade em torno da sensa\u00e7\u00e3o de deslizar sobre uma onda.<\/p><p>Uma ideia que o pr\u00f3prio log\u00f3tipo parece acompanhar.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68f785a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68f785a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cef9ff2\" data-id=\"cef9ff2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8804685 elementor-widget elementor-widget-heading\" data-id=\"8804685\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3  style=\"color: black;\"id=\"DUREX\"> 6. Durex  <\/a><\/h3><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0331ec8 elementor-widget elementor-widget-image\" data-id=\"0331ec8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-30-1024x683.jpg\" class=\"attachment-large size-large wp-image-14133\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-30-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-30-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-30-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-30-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-30-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-30.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b95a72f elementor-widget elementor-widget-image-gallery\" data-id=\"b95a72f\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-14128 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b95a72f\" data-elementor-lightbox-title=\"durex-29\" 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https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-29.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b95a72f\" data-elementor-lightbox-title=\"durex-31\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxMzUsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2R1cmV4LTMxLmpwZyIsInNsaWRlc2hvdyI6ImI5NWE3MmYifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-31.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-31-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-31-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-31-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-31-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-31-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-31-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-31.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b95a72f\" data-elementor-lightbox-title=\"durex-32\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxMzYsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2R1cmV4LTMyLmpwZyIsInNsaWRlc2hvdyI6ImI5NWE3MmYifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-32.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-32-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-32-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-32-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-32-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-32-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-32-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/durex-32.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76d9ba3 elementor-widget elementor-widget-text-editor\" data-id=\"76d9ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>E porque n\u00e3o colocar o nome dentro de uma moldura?<\/p><p>A forma arredondada que envolve o log\u00f3tipo da Durex funciona quase como uma representa\u00e7\u00e3o abstrata do pr\u00f3prio produto: prote\u00e7\u00e3o, elasticidade e proximidade.<\/p><p>Pode parecer uma associa\u00e7\u00e3o \u00f3bvia.<\/p><p>Mas as ideias \u00f3bvias s\u00f3 parecem \u00f3bvias depois de algu\u00e9m as executar bem.<\/p><p>Durante d\u00e9cadas, a estrutura geom\u00e9trica das letras assegurou aquilo que uma marca global deste setor n\u00e3o pode negociar: legibilidade imediata, em qualquer embalagem, mercado ou dist\u00e2ncia.<\/p><p>Em 2020, a identidade foi redesenhada pela Design Bridge, em colabora\u00e7\u00e3o com a Havas London. A Colophon Foundry desenvolveu tamb\u00e9m uma tipografia pr\u00f3pria, a One Night Sans, substituindo solu\u00e7\u00f5es tipogr\u00e1ficas anteriores sem perder a clareza e a confian\u00e7a acumuladas pela marca<\/p><p>Prote\u00e7\u00e3o no produto.<\/p><p>Clareza no log\u00f3tipo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c7eec7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c7eec7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-030dc35\" data-id=\"030dc35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1701a41 elementor-widget elementor-widget-heading\" data-id=\"1701a41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3  style=\"color: black;\"id=\"CALVINKLEIN\">5. Calvin Klein\n<\/a><\/h3><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-389d905 elementor-widget elementor-widget-image\" data-id=\"389d905\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-28-1024x683.jpg\" class=\"attachment-large size-large wp-image-14137\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-28-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-28-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-28-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-28-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-28-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-28.jpg 1921w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95575db elementor-widget elementor-widget-image-gallery\" data-id=\"95575db\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-3' class='gallery galleryid-14128 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"95575db\" data-elementor-lightbox-title=\"calvin klein-25\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxMzgsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2NhbHZpbi1rbGVpbi0yNS5qcGciLCJzbGlkZXNob3ciOiI5NTU3NWRiIn0%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-25.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-25-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-25-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-25-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-25-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-25-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-25-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-25.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"95575db\" data-elementor-lightbox-title=\"calvin klein-27\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxMzksInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2NhbHZpbi1rbGVpbi0yNy5qcGciLCJzbGlkZXNob3ciOiI5NTU3NWRiIn0%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-27.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-27-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-27-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-27-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-27-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-27-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-27-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/calvin-klein-27.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09c3958 elementor-widget elementor-widget-text-editor\" data-id=\"09c3958\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Com toda a pompa e circunst\u00e2ncia.<\/p><p>Mas sempre em tom fino.<\/p><p>Do monograma \u201cCK\u201d dos perfumes \u00e0s campanhas de roupa interior e aos an\u00fancios de cal\u00e7as de ganga que definiram uma \u00e9poca, Calvin Klein construiu um universo onde a tipografia nunca precisou de levantar a voz.<\/p><p>A identidade introduzida nos anos 70, associada ao trabalho de Jeffrey Banks, adotou uma linguagem geom\u00e9trica muito pr\u00f3xima da ITC Avant Garde Gothic.<\/p><p>O contraste entre as iniciais e o nome completo permitiu que a marca oscilasse entre o luxo, a moda popular e a cultura pop sem perder delicadeza.<\/p><p>Em 2017, sob a dire\u00e7\u00e3o criativa de Raf Simons, Peter Saville redesenhou o log\u00f3tipo em mai\u00fasculas, recuperando uma presen\u00e7a mais institucional e objetiva.<\/p><p>Mudaram as campanhas.<\/p><p>Mudaram os modelos.<\/p><p>Mudaram as tend\u00eancias.<\/p><p>A conten\u00e7\u00e3o ficou.<\/p><p>True classics never go out of style.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a997ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a997ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a34ebc\" data-id=\"5a34ebc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-215d53c elementor-widget elementor-widget-heading\" data-id=\"215d53c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3  style=\"color: black;\"id=\"NUTELLA\">4. Nutella<\/a><\/h3><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3058bc9 elementor-widget elementor-widget-image\" data-id=\"3058bc9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-23-1024x683.jpg\" class=\"attachment-large size-large wp-image-14140\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-23-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-23-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-23-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-23-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-23-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-23.jpg 1921w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f4d680 elementor-widget elementor-widget-image-gallery\" data-id=\"3f4d680\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-4' class='gallery galleryid-14128 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3f4d680\" data-elementor-lightbox-title=\"logos avant garde-22\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxNDEsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2xvZ29zLWF2YW50LWdhcmRlLTIyLmpwZyIsInNsaWRlc2hvdyI6IjNmNGQ2ODAifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-22.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-22-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-22-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-22-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-22-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-22-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-22-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-22.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3f4d680\" data-elementor-lightbox-title=\"logos avant garde-24\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxNDIsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2xvZ29zLWF2YW50LWdhcmRlLTI0LmpwZyIsInNsaWRlc2hvdyI6IjNmNGQ2ODAifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-24.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-24-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-24-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-24-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-24-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-24-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-24-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-24.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca2098 elementor-widget elementor-widget-text-editor\" data-id=\"1ca2098\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>H\u00e1 quem diga que foi a moda dos anos 70.<\/p><p>N\u00f3s preferimos pensar que foi a legibilidade.<\/p><p>Quando a Nutella chegou ao mercado, em 1964, a Ferrero precisava de um nome simples, amig\u00e1vel e reconhec\u00edvel em diferentes l\u00ednguas.<\/p><p>O log\u00f3tipo em min\u00fasculas, com o primeiro \u201cn\u201d preto e as restantes letras vermelhas, transformou essa necessidade numa assinatura visual praticamente imposs\u00edvel de confundir na prateleira.<\/p><p>A constru\u00e7\u00e3o tipogr\u00e1fica \u00e9 habitualmente associada \u00e0 ITC Avant Garde Gothic Bold, ou a um desenho muito pr\u00f3ximo e adaptado.<\/p><p>Outras refer\u00eancias apontam para diferentes influ\u00eancias tipogr\u00e1ficas, o que sugere que o lettering deve ser entendido como uma constru\u00e7\u00e3o personalizada, e n\u00e3o como uma simples aplica\u00e7\u00e3o direta da fonte.<\/p><p>Poucas letras.<\/p><p>Duas cores.<\/p><p>Reconhecimento absoluto.<\/p><p>Inconfund\u00edvel na forma.<\/p><p>Inesquec\u00edvel no sabor.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17a71c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17a71c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb71d7d\" data-id=\"bb71d7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77865fb elementor-widget elementor-widget-heading\" data-id=\"77865fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3  style=\"color: black;\"id=\"NEW BALANCE\"> 3. New Balance<\/a> <\/h3><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a9160c elementor-widget elementor-widget-image\" data-id=\"0a9160c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-19-1024x683.jpg\" class=\"attachment-large size-large wp-image-14143\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-19-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-19-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-19-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-19-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-19-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-19.jpg 1921w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d50953 elementor-widget elementor-widget-image-gallery\" data-id=\"5d50953\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-5' class='gallery galleryid-14128 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5d50953\" data-elementor-lightbox-title=\"logos avant garde-18\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxNDQsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2xvZ29zLWF2YW50LWdhcmRlLTE4LmpwZyIsInNsaWRlc2hvdyI6IjVkNTA5NTMifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-18.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-18-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-18-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-18-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-18-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-18-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-18-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-18.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5d50953\" data-elementor-lightbox-title=\"logos avant garde-20\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxNDUsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2xvZ29zLWF2YW50LWdhcmRlLTIwLmpwZyIsInNsaWRlc2hvdyI6IjVkNTA5NTMifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-20.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-20-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-20-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-20-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-20-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-20-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-20-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-20.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5d50953\" data-elementor-lightbox-title=\"logos avant garde-21\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxNDYsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2xvZ29zLWF2YW50LWdhcmRlLTIxLmpwZyIsInNsaWRlc2hvdyI6IjVkNTA5NTMifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-21.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-21-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-21-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-21-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-21-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-21-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-21-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-21.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c54b69 elementor-widget elementor-widget-text-editor\" data-id=\"2c54b69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Talvez seja o \u201cN\u201d mais reconhec\u00edvel do cal\u00e7ado desportivo.<\/p><p>E nasceu de uma f\u00f3rmula surpreendentemente simples.<\/p><p>O log\u00f3tipo original, associado ao trabalho de Terry Heckler, combinava um \u201cN\u201d inclinado com linhas horizontais que sugeriam velocidade, passada e movimento.<\/p><p>Tipograficamente, a identidade aproxima-se da ITC Avant Garde Gothic Demi, trabalhada em obl\u00edquo e modificada para ganhar energia.<\/p><p>N\u00e3o foi necess\u00e1rio desenhar um atleta.<\/p><p>Nem uma sapatilha.<\/p><p>Nem uma pista.<\/p><p>Bastou inclinar uma letra e faz\u00ea-la correr.<\/p><p>\u00c0s vezes, a f\u00f3rmula mais simples \u00e9 mesmo a que funciona melhor.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-133a88c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"133a88c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8728a3\" data-id=\"d8728a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b95cc elementor-widget elementor-widget-heading\" data-id=\"46b95cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3  style=\"color: black;\"id=\"ADIDAS\">2. Adidas<\/a><\/h3><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-781cb34 elementor-widget elementor-widget-image\" data-id=\"781cb34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-15-1024x683.jpg\" class=\"attachment-large size-large wp-image-14151\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-15-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-15-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-15-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-15-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-15-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-15.jpg 1921w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3639516 elementor-widget elementor-widget-image-gallery\" data-id=\"3639516\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-6' class='gallery galleryid-14128 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3639516\" data-elementor-lightbox-title=\"logos avant garde-14\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxNTIsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2xvZ29zLWF2YW50LWdhcmRlLTE0LmpwZyIsInNsaWRlc2hvdyI6IjM2Mzk1MTYifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-14.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-14-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-14-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-14-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-14-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-14-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-14-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-14.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3639516\" data-elementor-lightbox-title=\"logos avant garde-16\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxNTMsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2xvZ29zLWF2YW50LWdhcmRlLTE2LmpwZyIsInNsaWRlc2hvdyI6IjM2Mzk1MTYifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-16.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-16-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-16-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-16-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-16-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-16-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-16-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-16.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3639516\" data-elementor-lightbox-title=\"logos avant garde-17\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxNTQsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL2xvZ29zLWF2YW50LWdhcmRlLTE3LmpwZyIsInNsaWRlc2hvdyI6IjM2Mzk1MTYifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-17.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-17-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-17-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-17-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-17-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-17-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-17-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/logos-avant-garde-17.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aea9173 elementor-widget elementor-widget-text-editor\" data-id=\"aea9173\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Com o s\u00edmbolo antigo?<\/p><p>Com o trevo?<\/p><p>Com as tr\u00eas barras?<\/p><p>Tipograficamente, pouco importa.<\/p><p>A Adidas \u00e9, e continuar\u00e1 a ser, uma das marcas mais diretamente associadas \u00e0 linguagem da Avant Garde.<\/p><p>A constru\u00e7\u00e3o geom\u00e9trica, larga e compacta do nome funciona tanto junto do Trefoil como das barras inclinadas introduzidas posteriormente.<\/p><p>A tipografia mant\u00e9m a marca est\u00e1vel enquanto os s\u00edmbolos se adaptam \u00e0s diferentes linhas, produtos e gera\u00e7\u00f5es.<\/p><p>A palavra \u201cadidas\u201d foi desenhada com base na linguagem da ITC Avant Garde Gothic, embora modificada para criar uma assinatura pr\u00f3pria e juridicamente reconhec\u00edvel.<\/p><p>A fonte tornou-se uma estrutura sobre a qual a marca p\u00f4de esticar, comprimir e ajustar as letras sem perder identidade.<\/p><p>Talvez seja essa a sua maior vit\u00f3ria.<\/p><p>Os s\u00edmbolos podem mudar.<\/p><p>As campanhas podem mudar.<\/p><p>O desporto pode mudar.<\/p><p>Mas aquelas letras continuam a parecer Adidas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98e0269 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98e0269\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4654346\" data-id=\"4654346\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2da65be elementor-widget elementor-widget-heading\" data-id=\"2da65be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3  style=\"color: black;\"id=\"MOBIL\">1. Mobil<\/a><\/h3><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9999c elementor-widget elementor-widget-image\" data-id=\"4d9999c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-13-1024x683.jpg\" class=\"attachment-large size-large wp-image-14147\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-13-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-13-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-13-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-13-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-13-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-13.jpg 1921w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cba6e4 elementor-widget elementor-widget-image-gallery\" data-id=\"8cba6e4\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-7' class='gallery galleryid-14128 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8cba6e4\" data-elementor-lightbox-title=\"mobil-10\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxNDgsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL21vYmlsLTEwLmpwZyIsInNsaWRlc2hvdyI6IjhjYmE2ZTQifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-10.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-10-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-10-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-10-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-10-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-10-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-10-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-10.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8cba6e4\" data-elementor-lightbox-title=\"mobil-11\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxNDksInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL21vYmlsLTExLmpwZyIsInNsaWRlc2hvdyI6IjhjYmE2ZTQifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-11.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-11-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-11-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-11-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-11-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-11-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-11-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-11.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8cba6e4\" data-elementor-lightbox-title=\"mobil-12\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxNTAsInVybCI6Imh0dHBzOlwvXC9yaWNhcmRvZGFuaWVsLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDhcL21vYmlsLTEyLmpwZyIsInNsaWRlc2hvdyI6IjhjYmE2ZTQifQ%3D%3D\" href='https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-12.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-12-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-12-300x200.jpg 300w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-12-1024x683.jpg 1024w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-12-768x512.jpg 768w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-12-1536x1024.jpg 1536w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-12-18x12.jpg 18w, https:\/\/ricardodaniel.com\/wp-content\/uploads\/2026\/08\/mobil-12.jpg 1921w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2c4e81 elementor-widget elementor-widget-text-editor\" data-id=\"d2c4e81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Reza a lenda que o \u201co\u201d vermelho tem a ver com a sonoridade.<\/p><p>Neste caso, a lenda \u00e9 verdadeira.<\/p><p>O log\u00f3tipo da Mobil foi desenhado em 1964 por Tom Geismar, no \u00e2mbito do programa de identidade desenvolvido pela Chermayeff &amp; Geismar em colabora\u00e7\u00e3o com o arquiteto Eliot Noyes.<\/p><p>O \u201co\u201d vermelho ajudava a refor\u00e7ar a pron\u00fancia correta do nome, criava um elemento memor\u00e1vel e relacionava-se com as formas circulares previstas para as esta\u00e7\u00f5es de servi\u00e7o, bombas e restantes estruturas da nova identidade.<\/p><p>Os mais puristas dir\u00e3o que, tecnicamente, n\u00e3o \u00e9 Avant Garde.<\/p><p>E t\u00eam raz\u00e3o.<\/p><p>O log\u00f3tipo surgiu cerca de seis anos antes de a fam\u00edlia tipogr\u00e1fica ser publicada.<\/p><p>Por\u00e9m, antecipou quase tudo aquilo que vir\u00edamos a associar-lhe: c\u00edrculos perfeitos, constru\u00e7\u00e3o geom\u00e9trica, simplicidade extrema e uma letra transformada num acontecimento visual.<\/p><p>Reconhec\u00edvel a quil\u00f3metros de dist\u00e2ncia.<\/p><p>Vis\u00edvel em autoestradas, mapas, postos de abastecimento e cidades de todo o planeta.<\/p><p>Uma palavra simples.<\/p><p>Uma letra vermelha.<\/p><p>Um cl\u00e1ssico absoluto.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f806c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f806c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7abc52f\" data-id=\"7abc52f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da2300d elementor-widget elementor-widget-heading\" data-id=\"da2300d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h3  style=\"color: black;\"id=\"CONCLUSION\">Conclusione<\/a><\/h3><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78283e8 elementor-widget elementor-widget-text-editor\" data-id=\"78283e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>No fim, talvez a principal diferen\u00e7a entre a Helvetica e a Avant Garde esteja na inten\u00e7\u00e3o.<\/p><p>A Helvetica procura desaparecer para deixar a mensagem falar.<\/p><p>A Avant Garde quer participar na mensagem.<\/p><p>As suas formas geom\u00e9tricas, os c\u00edrculos quase perfeitos, os alternates e as ligaturas fazem com que qualquer palavra pare\u00e7a imediatamente desenhada.<\/p><p>Isso pode ser uma vantagem extraordin\u00e1ria.<\/p><p>Ou um perigo.<\/p><p>Porque a Avant Garde \u00e9 uma das fontes mais f\u00e1ceis de reconhecer e uma das mais dif\u00edceis de utilizar com verdadeiro equil\u00edbrio.<\/p><p>Quando usada sem crit\u00e9rio, parece rapidamente datada, decorativa ou excessivamente \u201cdesign\u201d.<\/p><p>Mas, quando encontra a palavra certa, a propor\u00e7\u00e3o certa e a ideia certa, acontece algo raro.<\/p><p>A tipografia transforma-se no pr\u00f3prio log\u00f3tipo.<\/p><p>Foi isso que tornou este ranking dif\u00edcil.<\/p><p>H\u00e1 dezenas de marcas associadas \u00e0 Avant Garde: algumas compostas diretamente na fonte, outras redesenhadas e outras apenas profundamente influenciadas pela sua geometria.<\/p><p>No fim, venceram aquelas que melhor demonstram a amplitude da sua linguagem: do surf \u00e0 moda, do desporto \u00e0 alimenta\u00e7\u00e3o, da intimidade \u00e0s autoestradas.<\/p><p>Herb Lubalin tratava as letras como mat\u00e9ria visual, e n\u00e3o apenas como s\u00edmbolos destinados a ser lidos.<\/p><p>A revista Avant Garde levou essa ideia ao limite, atrav\u00e9s de ligaturas e combina\u00e7\u00f5es que aproximavam tipografia, ilustra\u00e7\u00e3o e arquitetura.<\/p><p>Para quem quiser conhecer melhor este universo:<\/p><p>\u2014 <em>Herb Lubalin: Art Director, Graphic Designer and Typographer<\/em>, de Gertrude Snyder e Alan Peckolick\u2028<\/p><p>\u2014 <em>Herb Lubalin: American Graphic Designer 1918\u201381<\/em>, de Adrian Shaughnessy\u2028<\/p><p>\u2014 <em>U&amp;lc: Influencing Design &amp; Typography\u2028<\/em><\/p><p>\u2014 <em>Lubalin 100, Unit Editions\u2028<\/em>\u2014 Arquivo do Herb Lubalin Study Center, Cooper Union<\/p><p>Mais do que uma fonte, a Avant Garde tornou-se uma forma de desenhar palavras.<br \/>E poucas fontes fizeram tantas palavras parecerem log\u00f3tipos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Antes de ser uma fonte, a Avant Garde foi uma ideia.Desenhada por Herb Lubalin e Tom Carnase, tornou-se uma das tipografias mais influentes do s\u00e9culo XX e ajudou a definir a identidade visual de algumas das marcas mais reconhecidas do mundo.Neste artigo reunimos sete log\u00f3tipos que demonstram como uma tipografia pode deixar de ser apenas um conjunto de letras para se transformar numa verdadeira identidade.<\/p>","protected":false},"author":3,"featured_media":14181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-7-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 7 Logos mais Ic\u00f3nicos em Avant Garde -<\/title>\n<meta name=\"description\" content=\"Atrav\u00e9s do trabalho destes 7 designers portugueses, percebe-se como o design em Portugal se afirma: consistente, consciente e capaz de dialogar com o mundo. %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ricardodaniel.com\/it\/top7-avant-garde\/\" \/>\n<meta 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