FACOL
Challenge
Uma empresa de tinturaria de fios que existe desde 1977 e que, chegado ao seu 40º aniversário, teve uma nova fábrica. Com um investimento total de 6,4 milhões esta nova casa merece uma nova imagem corporativa.
The challenge was to create a new corporate identity that retained a connection to their original brand and color scheme. The result? A modern twist on a classic look. The new logo features a sleek and stylish design that pays tribute to the company's heritage, with a touch of contemporary flair. And of course, the iconic color remained, ensuring that their loyal customers would recognize them instantly.
So, as they embark on this exciting new chapter, this yarn dyeing company can proudly say that their brand is as strong as ever, with a nod to the past and an eye to the future.
Inspiration
O álbum “The Dark Side Of The Moon”, do Pink Floyd, e a ideia do fio condutor, contínuo. Cor, sempre muita cor.
Solution
The analogy following the idea of the line and the thread.
Transformar o fio em linha para representar a sua continuidade no design de marca. Um logotipo mutável e responsivo que atravessa toda a identidade corporativa com o mesmo fio, a mesma linha. 40 anos de vor em toda a estratégia de rebranding.
Ideal for their 40th Anniversary
Results
The new image was very well received by the community. The new headquarters with a differentiated brand is visible from a great distance from the new A7 highway that provides access to Famalicão, being associated with all the modernization and industrial progress of the city. Expansion of the brand to the international market with the creation of 3 sub-brands of products with the same graphic code as the parent brand.
Published in the book "Responsive Logos"
Distinguished in the Branding Served Behance gallery, Adobe Network.
Distinguished in the Editorial Served Network gallery, Adobe Network.
